Branding

Welcome to USCJ’s Brand Resources page, your go-to destination for everything you need to strengthen and elevate the voice of Conservative Judaism. Whether you’re looking for color schemes, logos, guidelines,  or best practices, these assets will help you align with USCJ’s mission to empower congregations, inspire meaningful Jewish experiences, and foster vibrant communities. Explore our resources and learn how to create impactful communications that resonate with your audience while showcasing the strength and unity of our movement.

Brand colors

USCJ, YALA, Nativ, and USY’s official color palettes reflect the vibrant, dynamic spirit of Conservative Judaism, using bold and modern tones that convey energy, tradition, and inclusivity. These colors are essential to maintaining a cohesive visual identity across all platforms, ensuring that our message is both recognizable and impactful in everything we do.

USCJ/USY/YALA/Nativ Logos

The USCJ, YALA, and USY logos represent the heart of our movement, symbolizing a connection to tradition and community while embracing modernity and growth. Proper use of these logos is essential in maintaining brand integrity, ensuring consistency across all communications, and reinforcing our shared values and mission.

Access Nativ logos here!

Access YALA logos here!

Access USCJ logos here!

Brand Guidelines

When using USCJ, YALA, Nativ, and USY logos and branding, congregations are encouraged to follow specific guidelines to maintain consistency and uphold the integrity of our shared identity. Congregations may use the logos to highlight their connection to the wider Conservative movement, but they must ensure that the logos are presented clearly, without distortion, and with appropriate spacing. The official color palettes, typography, and logo placements should be used according to the provided brand standards to ensure alignment with the overall USCJ, YALA, and USY image. By following these guidelines, congregations can strengthen their connection to the movement and enhance the impact of their own communications.

Best Practices

When creating content using USCJ, YALA, Nativ, or USY’s brand, it’s important to keep a few best practices in mind. Always use the official logos, color palettes, and fonts to maintain consistency and reflect the movement’s identity. Ensure that your messaging aligns with the core values of community, tradition, and growth, while keeping the tone engaging and inclusive. Use high-quality visuals and maintain clear, clean layouts to create polished materials. Following these tips will help your content feel unified, professional, and true to the mission of USCJ, YALA, Nativ, and USY.

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