Designing the Synagogue Member Experience

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When I work with congregations beginning the strategic planning process, they usually have several problems they are trying to solve. Most of them are predictable – how to attract more members, how to better engage the members they have, how to build a stronger leadership “bench,” how to raise more money, etc.

What if we could apply the approach that designers use in developing consumer products to help solve the problems of modern synagogue life? What might that look like?

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