Director of Marketing and Communications

DESCRIPTION OF USCJ: USCJ is the synagogue network organization for the Conservative Movement of Judaism in North America. We “Seek Meaning Together” through the following areas of focus:

  • We support and connect congregations and their leaders, strengthening synagogue lay leaders and professionals, and helping congregations identify, embrace, and respond to the needs of the 21st century Jewish community. 
  • Our USY program engages thousands of teens in synagogues and other settings. 
  • Our Nativ program provides an immersive gap year in Israel for first-year college students.  
  • Through a partnership with the Rabbinical Assembly, we also serve as a vital resource for the Movement, working strategically to expand our reach to engage individuals beyond synagogue walls.

Mission Critical: This position is integral to achieving the vision and mission of The United Synagogue of Conservative Judaism, as the Marketing and Communications Department serves as the central internal agency for several departments within the organization.

Position Purpose: Reporting to the Chief Program Officer, the Director of Marketing and Communications provides expertise and support to each department within USCJ to help them maximize their influence and impact.  The successful candidate will establish and implement a strategy to promote:

  • Overall awareness of USCJ, its mission, and its accomplishments among synagogue leaders, funders, specific target audiences (e.g. teens, young adults), and the public at large
  • Direct mail (physical and digital) fundraising operations in partnership with the Development Department
  • Recruitment for synagogue leadership programs
  • USY teen recruitment for regional/branch programs, summer programs, and Nativ Israel gap year programs in partnership with the Teen Engagement Department
  • Direct to consumer initiatives to current synagogue members with new content and news about our movement
  • Expanding Our Reach initiative to directly engage new audiences not currently impacted by our member synagogues

The Director of Marketing and Communications will drive the organization’s integrated communications planning and will be responsible for the execution, metrics, and iterative improvement for the above areas. The success of the MarComm department relies on a proactive, collaborative approach with other USCJ departments and staff.

Scope of responsibilities

Marketing

  • Collaborate with internal partners – in the Synagogue Leadership, and USY/Teen Engagement, Nativ, and Engagement Initiatives departments - to develop on-going marketing campaigns that promote key national initiatives and support networking and programs at the local level.
  • Drive direct marketing, cultivation, and solicitation of small and mid-level donors and USY/Nativ alumni using all direct channels to achieve a specific fundraising goal.  Coordinate with the development professionals, outside fundraising consultant, and volunteer leadership across these efforts. 
  • Communicate and increase awareness of the thought leadership exercised by the organization’s professionals as well as publicizing best practices, innovative pilot programs, and stories of success of professionals and lay leaders inside and outside of the organization.
  • Work with external media consultants to address press inquiries, publicity, and appropriate advocacy.  
  • Develop and execute data-driven marketing campaigns across direct marketing, social media, word of mouth (WOM) marketing, referral marketing, and influencer marketing to attract participants and communicate the value of USCJ.
  • Lead the collection and analysis of data to optimize efforts and results for departmental and pan-organizational initiatives. Utilize data to tailor communications to specific customer segments within our audience to increase relevance, readership, and perceived value. 
  • Partner with the department of Synagogue Leadership and serve as a resource to member congregations in developing marketing plans, campaigns, communication, and social media strategies. Offer workshops and webinars to our  member synagogues on these strategies. 
  • Serve as primary staff for the Marketing and Communications Committee.

Planning

  • Develop a content strategy and communications schedule to deliver targeted messaging over time.
  • Ensure coordinated communications, consistency of message, presentation, and product quality across all USCJ departments. 
  • Work with the leadership team and staff to recognize communications opportunities and define and execute appropriate strategies in support of them.
  • Develop and implement relationship marketing plans determining the Who/What/When/How of the organization’s outreach and engagement efforts.
  • Understand and document constituent journeys and develop communications which support the progression from gaining awareness, to participating, to becoming advocates.
  • Leverage market data, key customer insights, competitive intelligence, emerging channel trends, and input from colleagues leading the initiatives, to craft annual marketing plans for the USCJ and USY segments.

Team Development/Management

  • Manage, mentor, and motivate a dedicated communications/marketing team to support the development and execution of the marketing and communications strategy.
  • Establish and monitor staff performance and development goals, set objectives, and evaluation metrics, conduct annual performance appraisals.
  • Work cross functionally with other USCJ departments in fulfillment of USCJ’s communications and larger goals.
  • Exemplify a commitment to ongoing learning and excellence.

Requirements

  • At least 8 years of relationship marketing experience using direct and digital channels (including social media, word of mouth (WOM) marketing, referral marketing, influencer marketing), ideally in an “in-house” leadership role within a complex (number and variety of constituents) organizational environment and covering areas such as website content, newsletter, and donor communications.  At least 4 of those years should be in a supervisory role.
  • Understand and have experience in customer segmentation and personalization and expertise in planning, executing, and measuring campaigns utilizing direct marketing and social media. 
  • Be data-driven, adept at collecting, analyzing, and utilizing data to optimize efforts and results. Must be familiar with CRM systems and related tools (Salesforce and Pardot a plus). Must have experience with CMS website builders and be comfortable with the design and editing process.
  • Experience with customer journey mapping, communication planning, and content strategy and development.
  • Experience working within an organization serves constituents across multiple locations. 
  • Experience in the teen and/or young adult market is preferred. 
  •  A bachelor’s degree in communications, Journalism, Public Relations, English, Marketing, or a related field. Graduate degree in Marketing or Communications preferred.

RELEVANT SKILLS AND EXPERIENCE

  • Proven ability to articulate and execute a vision
  • Experience developing and implementing communications strategies.
  • Ability to gather and analyze data, and provide sound strategic recommendations based on that data
  • Ability to coordinate the efforts of multiple parties and to work in team environments
  • Strong administrative and project management skills
  • Outstanding writing/editing and verbal communication skills

DESIRED ATTRIBUTES

  • Goal driven and results-oriented 
  • Highly collaborative style
  • Entrepreneurial
  • Creative and strategic thinker
  • Ability to inspire and motivate others
  • Collaborative team player
  • Self-starter/independent 
  • Builds strong relationships
  • Kind and approachable 
  • Familiarity with Judaism and the Conservative movement

 Compensation

  • Compensation commensurate with education and experience
  • Senior staff benefits

How to Apply

Please send all resumes to [email protected]