"Mission
Statement"
In my business I became more aggressive in internet promotion.
So I decided to use these techniques for the Temple Sinai Web Site.
The following questions from a public relations tutorial were addressed as
follows:
The answers took the form of a Mission Statement.
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1.) What is your reason for having a site? What do you hope
will happen?
2.) If you were your customer, why would you visit your site?
3.) What do you have that your competition doesn't have?
4.) Relative to what you offer, what other interests do your customers
have?
5.) If you were your customer, what words would you use to find you?
6.) In priority order, type the 10 most important words from your answer
above. |
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The reason for this site is to compile a
mass of religious links of a high inner quality to generate a permanent audience.
It is hoped that the popularity of the approach will create a good marketing
environment, which would be financially useful for me personally, interested
Congregants, and the Temple in general.
The intellectual and inner quality of the
material has been very useful to me. It has been a pleasure to create the
Site. I have already been amply paid for my efforts by dramatically increased
design and technical skills as a result thereof.
Judaism is a flower with many petals. An
orthodox religious Jew confines himself to the form personally handed down
to him, or prescribed by his Rebbe. The possibility of choosing, and a
recombinant growth does not appeal to him. For people who are looking for
definition in the breadth of a subject, and detail, the link section
is a very open ended definition, and well documented.
It is not so much what others Sites don't
have, but the mass of it present at once. Like a supermarket,
many people go in for a quart of milk, simply because they know it's there.
For a small need convenience wins. There is an abundance of material here,
so perhaps it could become a primary source.
To
address what they
don't do ---Here the different threads have been comprehensively woven together.
I have neither an ideological nor a theological axe to
grind.
Furthermore, the historical, psychological,
the archaeological, the ritual, the genealogical, the mystical, and the political
are well reflected in quantities of materials NOT easily available
elsewhere.
A number of
needs tangential to Judaism are well addressed. Due to the concern with
which food is treated the presence of a comprehensive approach to vegetarian
supplies, both of a natural food nature, and of a gourmet nature adds an
appealing corner for a health conscious, yet Kosher cook. It is a
further separation between life, and a respect for it, and
death.
A similar approach to beer brewing and wine
making may interest another audience.
An unusual section is devoted to other
religions. From a research standpoint these resources are unmatched. From
a spiritual standpoint it could create a more sensitive inner understanding
about how God is sensed, perceived, and worshipped in different
traditions.
A Key search word list was generated, below
is a partial listing: "Jew, Jewish, Kosher, Religion, Spiritual, searching,
immanent, transcendent, numinal, phenomenal, Hebrew, Hebraic, Bethel,
semitic, antisemitic, Israel, Jerusalem, hasid, orthodox, kasher, Shabbos,
sabbath, Pesach, Purim, Yom Kippur, Shul, Synagogue, God, Father, The Almighty,
Hashem, Adonai, Jehovah, Yahweh, Elohaynu, El Shaddai, mosiach, messiah,
kabbalism, sephardic, ashkenazi, marrano, khazar, karaite, circumcision,
bris, Judeo, Judaic, Judaica, Essene, Dead Sea, Zionist, Pharisee, Hillel,
Shamai, Talmud, Gemarra, Mishna, Rabbi, Rebbe, Parsha, theological,
pseudipigraphic, apocryphal, messianic, Elijah, Prophets, Patriarchs, Matriarchs,
Seers, miracles, awe, fear, trembling, submission, monotheism, Creator, manna,
Heaven, Angel, Archangel, Messenger, Noah, Moses, Aaron, Cohen, Judgment
Day, resurrection,
heavenly reward, Observant,Holocaust."
A more interesting , voluminous, and
humorous approach was taken on the pages themselves.
The Temple Sinai Web Site is the only site of
which I am aware that has an "Inner Life." If you can, look
at the poetry I created with meta-tags inside
the coding.
The ten most important words which could
have been used are Names for God and are: God, The Almighty, Father, HaShem,
ElShaddai, Adonai, Elohaynu, The Creator, Yahweh, Jehovah,
(to which many more expressions could
be added).
For being found on the
Internet the ten most important words from the Keyword
lists are: Jew, Hebrew, Synagogue, Rabbi, Torah, Talmud, Kosher, Holocaust,
Israel, Zionist
The ten runner-ups are: Hasid, Rebbe,
Shul, Pesach, Purim, Chanukah, genealogy, Jerusalem, antisemite,
Shabbos.
Any interesting objections,
comments, or additions should be e-mailed to me.
Yours,
Mark C. Bassell
WebMaster for Temple Sinai
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