How Do You Market Your Synagogue?

The Alim Initiative, United Synagogue’s program to create new Conservative synagogues and help them grow, has offered two phone-conference marketing seminars moderated by marketing professional Jonathan Schreiber. You can listen to both as podcasts as you look at the visual aids that accompany them.

The first session, Marketing Your Emerging Congregation, is here:

• Podcast of the seminar
• PowerPoint display to provide visuals

The second session, Market Yourself to Success: The Synagogue Shopping Cycle, broken into four parts, is here:

• Part 1: The Marketing Synergy Cycle (podcast)
• Part 2: The Synagogue Shopping Cycle (podcast)
• Part 3: Narrowing Choices - The Consideration Phase (podcast)
• Part 4: Discussion of Sample Ads (podcast)
• Visual aids for Part 2

For more information, email Faye Gingold at gingold@uscj.org.